In six months, Gratis Marketing reshaped Safe Families’ digital presence by building a scalable WordPress template now used across 25+ chapter websites nationwide. The project began with an in-depth audit of the organization’s brand challenges and online communication gaps. During this process, Caleb worked closely with Cheri Jimenez, Safe Families’ National Director of Communications and Marketing, leading a series of focused brand workshops aimed at clarifying the organization’s message, audience priorities, and identity.

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Using those insights, Caleb developed a robust, multi-page marketing framework that redefined how Safe Families presents its mission online. With that strategy as the foundation, he then designed a polished, chapter-friendly website system that integrates refreshed messaging, streamlined navigation, and mission-driven storytelling.

In just four months, Gratis Marketing completely transformed the Reboundwear website, meticulously rebuilding it from the ground up  on Shopify.  The project began with a thorough evaluation, where Caleb guided Reboundwear founder—Bimla Picot—through a series of strategic brand exercises. Together, they identified the company’s core pain points, refined its target audience, and sharpened its brand identity.

Caleb then crafted a comprehensive, multi-page marketing strategy that outlined Reboundwear’s refreshed brand story in detail. With this blueprint in hand, Aarush brought the vision to life, seamlessly infusing the new messaging into every corner of the site, from captivating pictures and bold color schemes to compelling taglines and widgets.

Over the course of several weeks, Gratis Marketing helped redefine Novarus Tech’s digital presence, beginning with a full brand overhaul led by Caleb. From naming and messaging to color palette and visual identity, every element of the brand was thoughtfully crafted to reflect Novarus Tech’s sleek, high-tech positioning. Caleb and Jeffrey then translated this vision into a modern Figma website design, collaborating with Novarus Tech CEO Harshil Ahuja to bring the homepage and branding to life. The team also developed a cutting-edge product page that emphasized clean aesthetics, intuitive layout, and a forward-thinking tech feel—setting the foundation for a powerful digital launch.

Caleb first conducted a comprehensive website audit, producing a detailed multi-page report outlining key weaknesses and recommendations to optimize the consumer funnel. Following multiple meetings and iterations, he designed an initial site model in Figma, which was approved by Thess Bar's president. Caleb then took the redesign in Figma & rebuilt the homepage from the ground up in Squarespace. 

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In parallel to the website redesign, Caleb spearheaded the company’s rebrand through a 70-page presentation filled with strategic content edits. These included crafting a new tagline, incorporating compelling statistics, and adding powerful testimonials straight from the heart of the Tenderloin—San Francisco’s unhoused capital. 

Caleb began by conducting a deep audit of Bridge for All’s communication strategy, delivering a multi-page report that identified branding gaps and opportunities to increase clarity, urgency, and enrollment conversions. After multiple strategy meetings and iterations, he served as a website branding consultant, advising on messaging structure, visual consistency, and audience alignment to strengthen how the program presents itself online.

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Alongside this brand guidance, Caleb led Bridge for All’s outreach overhaul by crafting targeted email campaigns for all seven classes offered across the program. These campaigns were sent to thousands of prospective and returning students, featuring refreshed messaging, clearer value propositions, and a more student-centered tone. Collectively, this work helped Bridge for All create a stronger voice and communicate its educational mission with greater impact and cohesion

In just 2 weeks, Gratis Marketing completely reimagined the Stem For Others website, rebuilding it from the ground up on Webflow. The project kicked off with a deep-dive evaluation, where Caleb led founder Ryan Kim through a series of strategic brand exercises. Together, they uncovered the organization’s core challenges, clarified its target audience, and refined its brand identity. From there, Caleb developed a detailed, multi-page marketing strategy that captured the essence of Stem For Others' renewed brand story. With this strategic foundation in place, Caleb personally redesigned key sections of the site—including the homepage, partners page, and chapters page—seamlessly integrating bold visuals, dynamic layouts, and messaging that speaks directly to the mission.

Over the course of 2 months, Gratis Marketing completely redesigned the Indigenous Justice Coalition’s website, rebuilding it from the ground up in WordPress. The process began with a comprehensive evaluation, where Caleb worked closely with founder Aaron He to refine the organization’s brand identity and digital strategy. Caleb then led the full redesign—updating the site with new visuals, custom animations, impactful taglines, and refreshed content that reflected the Coalition’s mission. Every element, from layout to language, was thoughtfully crafted to build a cohesive and compelling user experience.